1. ONLY BREWERY USING LOCALY PRODUCED GRAINS.
2. BUILD UP BY BRAUHAUSSE – GERMANY.
3.COVERS SOUTH EASTERN STATES OF NIGERIA.
4.GOING FOR ISO :9001:2000, ISO: 14001:2004 AND HACCP.
5.GOING FOR MASSIVE EXPANSION.
6.AUTOMATION UNDER INSTALLATION STAGE.
7.AVAILABLE WATER QUQLITY IS VERY GOOD.
8.YOUNG AND ENERGETIC WORK FORCE.
9.STATE OF THE ART LABORATORY.

STRENGTH OF CHAMPION BREWERIES

1.STRONG LOCAL BRAND LOYALTY.
2.LOCATION IS QUITE STRETAGIC.
3.POPULARITY OF CHAMPION LAGER BEER.
4.GOOD MARKETING SUPPORT.
5.STRONG SALES AND DISTRIBUTION INFRA STRUCTURE.
6.STRONG LOGISTICAL SUPPORT.
7.COORDIAL RELATIONS WITH REGULATORY AUTHORITIES

MARKET SIZE

1.BEFORE 1990´ S : 15M HL.
2.MID 90´S : 4.5 M HL
3.END OF 2004 : 12 M HL.