Consumer Promotions going on.

Champion Lager Beer enjoys a very strong brand loyalty in Akwa Ibom. In February 2010, Champion Lager Beer was re-launched with a new label and improved taste. The campaign: “The beer for winners…NEW LOOK, GREAT TASTE” has been very well accepted by the consumers. The campaign has been backed up by consumer promotion of free drinks, on premise promotions, billboards, and high quality point of sale material, radio commercials and road shows. The acceptance of the new label and improved taste has enabled the brand to gain a good share of the market from competitors.
The high percentage of free drink winnings from the consumer promotion and the impact of the extensive road shows carried out in all the major towns created almost instant awareness for Champion Lager Beer across Akwa Ibom. Feedback from the consumers shows that they truly feel the tangible improvement in the quality of Champion Lager Beer. The sales volume of Champion Lager Beer is growing month after month since the re-launch.